Users can store sticker packs (collections of 16 or 24 stickers) or individual stickers on their accounts so they can use them readily in chats. WeChat stickers can be found through browsing the app’s sticker section, searching for keywords, or bookmarking stickers and sticker packs provided by friends. In reality, because outward expression of sentiments and attitudes is discouraged, as well as a predilection for an obscure sense of humor, Chinese users are even more passionate about the so-called 表情包 (Biao qing bao=facial expression pack, Chinese for stickers pack used on messaging applications). Stickers are used to express emotions (such as joy or pity), infuse humor into a conversation, and deliver seasonal holiday greetings.
Wechat stickers professional#
Behaviors Around StickersĬhat interactions on WeChat are frequently sprinkled with animated stickers, in both professional and personal contexts.
While most of the stickers take the form of cute animals, brand mascots, and animated delicacies, some of them can express a deeper sense of humor or irony. In fact, many users proudly boast their sticker collections or even create their own. It’s not surprising to see stickers appearing in both personal and professional conversations and group chats. WeChat stickers are simply light-weighted png or GIF files shared directly from the keyboard in the WeChat message window. With 50 billion messages sent on WeChat every day, many of them are WeChat stickers. Chinese netizens, particularly Chinese millennials, are no exception. Netizens use this special “language” to communicate with one another while also having fun. Emojis and stickers in messaging apps are quickly becoming an important element of our online language, if not our culture. Every internet user has sent an emoji at some point, and over 10 billion emojis are transmitted each day. Global consumers devote significant time to social media and instant messaging applications. The WeChat Sticker is one such tool that brands can leverage.
WeChat has various features that help brands increase engagement and interact more effectively with their customers. Hence, making it a vital platform for brands to connect with their target audience. It has outgrown its initial messaging functionality a long time ago and now is a powerhouse offering a myriad of options for users including interacting with brands on different levels.īy 2023, the predicted e-commerce gross merchandise value (GVM) on WeChat would be 13 trillion RMB (more than 2 trillion USD). User can then collect the red envelopes to receive discounts and coupons from the brands.WeChat (微信, Weixin) is China’s most popular social media platform – no less than 1.27 billion users use the app on a monthly basis. Users received a tailor made hong baos when they make a purchase or are part of the brand loyalty program on WeChat. There, brands with WeChat official accounts can create customized WeChat hongbaos. WeChat has created a dedicated open platform, The Red Packet Cover Open Platform. WeChat tailor-made hongbaos (Red packets)
When the stickers are raining, WeChat user can tap a pulsating bag to access a dedicated WeChat Mini-program with a lucky draw to obtain coupons for Nike !Ĭlick here to watch Nike Chinese New Year video The animation is launched every time a user send the keyword “Nike” to a friend or in a group chat. Nike has collaborated with WeChat to create a “rain” of customized new year stickers displaying Nike logo, as soon as you type "Nike" in a chat. Nike- WeChat Chinese New Year Campaign - Case Study Let’s see how brands have build their WeChat marketing to celebrate the year of the rat.Ĭlick here to discover the best Chinese New Year campaigns videos of 2020. Also, brands created some fun stickers and games to interact WeChat users.Īs a matter of fact, Chinese New Year is the most active marketing period for brands on WeChat ! This year, marketers have been very creative, and WeChat was a key platform to share CNY campaigns. WeChat has launched an innovative marketing solutions for brands to celebrate Chinese New Year in 2020 ! WeChat developed a special platform to create customized Chinese New Year hongbaos (red envelopes).
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